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When I remarked to my husband that the whole Oxford Creativity team were working very hard, his (extremely annoying!) response was "work smart not hard". After 44 years of marriage I know such infuriating comments need logical reactions, so I calmly pointed out that TRIZ delivers the ultimate world beating way of ‘working smart’. 

Thinking clearly and coherently is one of the most important skills TRIZ delivers. This applies in all situations even when your brain may not be the organ driving your behaviour – when your heart takes over then you need TRIZ logic and clarity even more than before.